About

Creative at Heart. Strategist by Trade. Collaborator Always.

A career driven by curiosity and the pursuit of excellence, Bety has led creative teams, streamlined processes, and brought big ideas to life across diverse industries, with a specialization in higher education.

Today, she works at the intersection of creativity and business by leading events and experiences in higher education and designing programming that brings diverse communities together through meaningful engagement.

Whether managing cross-functional teams, navigating shifting priorities, or developing scalable processes, she brings intention, insightfulness, and calm to the chaos.

An expert in turning conflict into conversation. Bety believes that friction is a catalyst for innovation, which has allowed her to build trust, drive alignment, and lead through change.

Bety is a bilingual first-generation Mexican-American creative professional based in Chicago, IL.